Dr. Kalyani Menon
Associate Professor and Area Coordinator (Marketing)
Why this course
Introducing the notion of responsible consumerism, the course takes an innovative approach with “self-reflective case studies” and a focus on students’ personal connections to marketing
The curriculum “examines how marketing impacts the physical, psychological, sociological, cultural and economic world inhabited by consumers” and asks, “What happens after the campaign is launched?" With a creative mix of topics, ideas, and content, Professor Menon’s course opens a dialogue into the effects of marketing on society
Course Highlights
Course objectives:
To explore and interrogate the effect of marketing activities on consumer and societal welfare
To understand different frameworks to capture the impact of marketing on consumer society
To study and practice the design and implementation of marketing strategy that enhances firm, consumer, and societal welfare
To help students understand their own style of consumption, to become reflective, conscious consumers actively using consumption to improve their welfare.
To enhance students' reflective and critical thinking skills as well as their written and oral presentation skills
Assignment from the Course:
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Biography
Kalyani Menon is an Associate Professor and coordinator for the Marketing department at the Lazaridis School of Business and Economics at Wilfrid Laurier University. She has a PhD from the Faculty of Management (McGill University) and Bachelor and Master’s degrees from Delhi University. Her research and teaching focuses on how marketers can contribute to consumer and societal wellbeing. Her research has been funded by university grants as well as national (Social Science and Research Council of Canada) and international (Transformative Consumer Research/Association for Consumer Research) grants. She has published in several leading academic journals and presented it at national and international conferences. She leads the Lazaridis School’s Principles of Responsible Management Education (PRME) initiative, has delivered guest lectures on marketing and societal wellbeing at business schools in France, Croatia and India, and is collaborating with faculty at Indian business schools on curricular content on societal implications of marketing.